While at IBI Group, I had multiple opportunities to be involved in social media campaigns. This project includes some of that work.
During my time as graphic design lead, I was part of a small team who created graphics and campaigns for social media. Below are some examples of campaigns I was part of by either designing the graphics or creating the campaign idea of core visual.
As graphic design lead, I also had the opportunity to reach our local audience via social media that was specific to our local practice. Below are some successful campaigns I coordinated and designed.
After my promotion to marketing manager, my role changed as it related to social media. I began coordinating campaign content. Below is a back-to-school campaign I created at the beginning of the COVID pandemic. My goal was to offer parents new advice for the changing landscape. I cultivated articles from education planning specialists at IBI Group, edited them, managed the graphic creation, and provided them to our global social media team. The visuals were designed by my graphic designer with art direction provided by me.
