This is a branded summer camp brochure for Girl Scouts of Oregon and SW Washington. This is the second version after a re-design. Some new elements were added including a chart with icons and illustration designed to make the content digestible. Camps and camp types are color-coded and the colors are carried throughout other camp collateral.
An exciting addition to this brochure were new camp logos. The logos were more than a year in the making. Three designs for each camp were showcased at camps in 2016 and Girl Scout campers were able to vote on which logo they preferred. The winning logos were implemented in 2017 on merchandise and as a representation of camps. They embody the individual spirit of each camp and relate to the camp girls have come to love.
